PWA Dummy
Award 2018

In collaboration with Kvadrat, Idea Books, and European Photography.

PWA Dummy Award 2018

In collaboration with Kvadrat, Idea Books, Reflektor, and European Photography.

Submissions now closed!

Welcome to the first Photobook Week Aarhus Dummy Award, where book makers have the opportunity to be discovered by international publishers and experts, to be exhibited at international festivals and to win a complete book publishing! The same as all the other dummy awards out there? Yes and No.

Yes, because the first phase has been held very similar, so you can recycle your PDFs and Videos and send them in at no cost.  

No, because we have two juries. The first one is comprised of experts around the globe who will choose 12 candidates from your digital submissions. We will send these 12 dummies in a box around the globe, so the jury members can see them, and then choose 3 finalists. These finalists will be invited to Aarhus to pitch their book projects to the second jury. The winner will receive the Award, which consist in the production, publishing and international distribution of the book.

Too confusing? Let’s go step by step!

Step One

Submit your Dummy as a PDF, together with a video, until June 30, 2018. Submission is free of charge.

Step Two

From these digital entries, an International Preselection Jury will put together a shortlist of 12 candidates, who will send their dummies to Aarhus.

Step Three

PWA will then send these 12 dummies to each jury member of the Award Jury, who will have a couple of days to look at the books before sending the box on to the next member. Once everybody has seen the dummies, the box returns to Aarhus, and the jury votes again, to find out the three finalists.

Step Four

The three finalists will be invited to come to Aarhus during the festival, and present their books to the Award Jury, and the general public. The final jury meeting will be held on October 6, and the winner will be presented that same evening, in a Gala.

All 12 shortlisted dummies will be exhibited at the Photobook Week Aarhus, at the Kvadrat showroom, and other selected venues.

Step Five

The winning book will be designed and produced with the help of three tutors. It will be published & distributed internationally by Photobook Week Aarhus, Reflektor and Idea Books. 50 books will be hand-delivered to experts around the globe. Selected finalists will be featured in the magazine European Photography and be exhibited at PWA 2019.


How to Submit

Submission are now closed

  • Submit your dummy as a PDF not bigger than 15Mb by email to pwa.dummy[at]
  • Include a CV and bio of between 800 and 1200 characters.
  • If needed, specify any technical characteristics of the book.
  • You are welcome to include a video of the photobook if you have one already.

International Preselection Jury

Ana Casas Broda, Visual Artist and Director of La Hydra, Mexico
Anne Elisabeth Toft, architect, Ph.D. and Lecturer at Aarhus School of Architecture, Aarhus
Beate Cegielska, Director of Galleri Image, Aarhus
Moritz Neumüller, Curator of Photobook Week Aarhus and Captain of the Curator Ship, Barcelona
Njusja de Gier, Curator at Kvadrat, Copenhagen
Ángel Luis González, CEO of Photoireland Foundation, Dublin
Thomas Licek, Reflektor Magazine and Publishing Platform
Jesper Rasmussen, Visual Artist, Aarhus
Andreas Müller-Pohle, Media Artist and Publisher, Berlin
David Solo, Photobook Collector, New York
Harvey Benge, Photographer, New Zealand

Award Jury


Harvey Benge

Harvey Benge is a New Zealand photographer who lives in Auckland and Paris. His pictures explore the strange anthropology of cities, the unusual and overlooked in the human landscape. He is the author of several dozens of photobooks and his work has been widely exhibited internationally.


Njusja de Gier

The internationally renowned design company Kvadrat has been leading the field in textile design and innovation since 1968. As Curator and Vice President Branding & Communication, Njusja de Gier is responsible for the global marketing and brand strategy. She has collaborated with artists, architects and designers to develop unique products and initiated the magazine and is managing editor of Interwoven.   


Andreas Müller-Pohle

The Berlin-based media artist and publisher is one of the key figures engaged in the ontological as well as representational essence of photography since the mid 1970s. Müller-Pohle’s works have been widely published and exhibited and are included in numerous private and museum collections worldwide. He is also the founder of European Photography, an independent art magazine for contemporary photography and new media.


Jesper Rasmussen

The Danish-based visual artist graduated from The Royal Danish Academy of Fine Arts and has since the 1980s worked in sculpture, installation, graphics, photography, film, writing and publishing. Rasmussen is represented in several Danish museums, including ARoS, Arken and National Gallery of Denmark. He is also co-editor of the art journal Pist Protta.


David Solo

As a collector, enthusiast, and supporter of photo- and artist books, David Solo is one of the great champions and collectors of photobooks. The New York based collector possesses over 5000 books and is involved with numerous art and photography organizations, including Asia Art Archive, the Center for Book Arts and The Museum of Modern Art.   


Daria Tuminas

Daria Tuminas From 2012 to 2014 co-curated Undercover – a group exhibition on Dutch photobooks and the process of their production. In 2014, Daria curated an exhibition Reading a Photobook. She was the guest editor of The Photobook Review #12 published by Aperture in spring 2017 with the focus on the relations between cinema and photobooks. Currently, Tuminas works as the head of Unseen Book Market and Dummy Award.

Terms & Conditions

Here you can read about important dates, how to submit your dummy and the requirements connected to submitting your dummy.
The submission deadline is June 30th 2018, and all submissions have to be received before this date. The submission is free of charge.
The shortlisted dummies have to be sent to Aarhus, Denmark, at the expense of each artist, in a timely manner. The transportation of the dummies to the international jury member will be taken on by PWA.  

The 3 Finalists who will come to the festival to present their books to the Award Jury will be contacted in July and have to confirm their binding participation by August 15, 2018. PWA will contribute a flat fee of 300 – 500 Euros (according to distance) to help candidates pay for flights and accommodation in Aarhus.

The final presentation and Jurying will take place at Photobook Week Aarhus 2018, and participants have to be present in Aarhus on October 5th and 6th, 2018. The prize giving ceremony will be on October 6th at 7 pm.

Each jury member has the obligation to abstain from one or more voting phases, if they, or the jury, feel the necessity to do so when a conflict of interest is declared. Jury members are advised to disclose to the team any actual or perceived conflict as soon as it is detected to be dealt with swiftly.

The winning photo book will be released by April 2019. All 12 shortlisted books will be showcased at PWA 2018, PhotoIreland Festival 2019, at Kvadrat and other festivals.