On the occasion of World Photobook Day, October 14, booksellers around the world will “misplace” photographic books in their shops. They will put them on the shelves with other text books, as friendly neighbors. This way, customers looking for information on Eating Disorders, Travel, Maternity or Sports, will find them without having to browse through the Arts or Photography sections.

Would you like to join? All you need to do is say yes, and we will help you with promotion materials, advertising, choosing the books and any other needs you might have. It’s free, it’s fun, and it’s a new way of selling photographic books to new and larger audiences.